Employee Engagement Through Community Commitment

As businesses work to address how to attract and keep engaged employees, it's important that they look outward to their communities while they're looking at their own business practices.

The puzzle of how to keep employees engaged, happy, loyal and productive is a complicated one, covering everything from their love/hate relationship with the office, workplace culture, technology, flexibility and more. But as businesses work to address how to attract and keep engaged employees, it's important that they look outward to their communities while they're looking introspectively at their own business practices.

A study by Deloitte showed that while Millennial workers feel more positively about businesses' motivations toward community and society, they still expect more of businesses and want their employers' values to align with their own. As the study points out, "Those likely to remain longest share their organization's values, and are more satisfied with its sense of purpose."

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(source: The Deloitte Millennial Survey)

Additionally, a Staples Workplace Index uncovered similar findings.

  • 14% said their desire to make a difference or align themselves with a greater cause was a top motivator for looking for new opportunities
  • 23% said doing work that has a positive societal impact motivates them to do their best work
  • 40% say their company undertakes eco-friendly efforts because it's the right thing to do             
  • 73% say they consider a company's sustainability practices when looking for a new job, but 43% say their company does not currently have any sustainability efforts underway

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(source: 2016 Staples Business Advantage Workplace Index)