Is your business facing a seemingly impossible obstacle? Radical creativity could hold the solution.
The idea is to embrace imaginative freedom, autonomous thought and risk-taking when conceptualizing solutions to hard problems. X, Google’s R&D firm, uses this technique to solve some of the world’s biggest challenges, such as using balloons to provide internet service to inaccessible areas.
Bryan Mattimore, co-founder and chief idea guy at The Growth Engine Co., suggests these group ideation techniques for fostering radical creativity at your company:
- List assumptions about the problem, then question them.
- Generate the worst ideas imaginable, then brainstorm ideas that do the opposite.
- Compile a wish list of impossible solutions (like teleportation) to spark similar but feasible ideas.
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