Social media can be a boon for businesses, but it also comes with risks. Protect your company with some simple security measures.
On the Web, there’s no place to hide.
That’s how it seems, with weekly reports of hacked social-media accounts that uncover all the secrets (and more than a few photos) of celebrities and politicians.
It’s not just well-known people who are getting hacked, either. An MTV/Associated Press poll finds that about 30 percent of teens and young adults have had their Twitter, Facebook, email or other accounts exposed.
That age group tends to use fewer protection measures, putting them more at risk. But every individual and business should follow good security practices to keep their information safe.
Anatomy of a Hack
Sometimes, someone you know does the hacking, such as a disgruntled former employee or romantic partner. A University of Michigan quarterback recently took down his Twitter feed after an ex-girlfriend began tweeting about how he cheated during their relationship.
Like other security threats, social-media hacks are done to gain access to personal information. However, they aren’t always done to settle old scores. For businesses that are exposed, the breach can lead to revenue for the hacker.
For example, worming their way into a company’s Facebook account by guessing an easy password can give hackers access to any linked social-media accounts, additional passwords and company information.
Increasingly, businesses are relying on social media as part of their marketing and sales strategies, so staying protected on these sites is crucial. Here are some tips on locking down and keeping the bad guys out:
When it comes to social-media protection, prevention is key. Use the Web as a source of connection and brand-building, but make sure that you and your company’s good name are safe.
by Ruth Burr, SEOmoz
The Small Business Social Media Security Guide
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