Item #: 728633 | Model #: 9781422126738
Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge
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Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge

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  • No. Of Pages: 256 Pages
  • Author Name: Oded Shenkar
  • Publisher: Harvard Business Review Press
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Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge
Product Description
Copycats - How smart companies use imitation to gain a strategic edge and generate huge profits

Revealing how the exact copying of an innovation is critical to prosperity, Copycats by Shenkar teaches how smart companies use imitation to gain a strategic edge and generate huge profits. Be a smart copier!

  • No. Of Pages: 256 Pages
  • Author Name: Oded Shenkar
  • Publisher: Harvard Business Review Press
  • Publishing Date: June 15, 2010
  • Language: English
  • ISBN -10: 1422126730
  • ISBN -13: 978-1422126738
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