Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge
Supplies and Accessories
Copycats - How smart companies use imitation to gain a strategic edge and generate huge profits
Revealing how the exact copying of an innovation is critical to prosperity, Copycats by Shenkar teaches how smart companies use imitation to gain a strategic edge and generate huge profits. Be a smart copier!
No. Of Pages: 256 Pages
Author Name: Oded Shenkar
Publisher: Harvard Business Review Press
Publishing Date: June 15, 2010
ISBN -10: 1422126730
ISBN -13: 978-1422126738
Would you like to give
on product content, images, or tell us about a lower price?