Item #: 1159275 | Model #: 9780521116558
Crafting Strategy: Embodied Metaphors in Practice
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Crafting Strategy: Embodied Metaphors in Practice

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Product Details
  • Author Name: Loizos Heracleous, Claus D. Jacobs
  • No of Pages: 260 Pages
  • Publisher: Cambridge University Press
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102.99
102.99
https://www.staples-3p.com/s7/is/image/Staples/m001223491
09780521116558
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Crafting Strategy: Embodied Metaphors in Practice
Product Description
Crafting Strategy: Embodied Metaphors in Practice by L. Heracleous & C. D. Jacobs - Encourages readers to have a creative approach to strategizing

Crafting Strategy: Embodied Metaphors in Practice by L. Heracleous & C. D. Jacobs is a book that focuses on having a creative approach to build a strategy. It features an approach that has been implemented in organizations like BASF and UNICEF.

  • Author Name: Loizos Heracleous, Claus D. Jacobs
  • No of Pages: 260 Pages
  • Publisher: Cambridge University Press
  • Publishing Date: July 11, 2011
  • Language: English
  • ISBN -10: 0521116554
  • ISBN -13: 978-0521116558
  • Edition: 1
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