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"It's Not How Good You Are, It's How Good You Want to Be" is the best-selling paperback book written by Paul Arden. This book explains about how to succeed in the world and is a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. It provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest and bite-sized spreads. Phaidon Press published this book on June 1, 2003.
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