Item #: 707071 | Model #: 9781118171769
Luxury Brand Management: A World of Privilege
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Luxury Brand Management: A World of Privilege

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Product Details
  • No. Of Pages: 320 Pages
  • Author Name: Michel Chevalier, Gerald Mazzalovo
  • Publisher: Wiley
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43.39
43.39
https://www.staples-3p.com/s7/is/image/Staples/m000474978
09781118171769
John Wiley & Sons
Luxury Brand Management: A World of Privilege
Product Description
Luxury Brand Management - Learning new marketing and brand management techniques

Luxury Brand Management by Michel Chevalier, Gerald Mazzalovo provides new marketing and brand management techniques including brand creation, brand identity, and much more. The book examines branding strategies of more than 450 luxuries brands.

  • No. Of Pages: 320 Pages
  • Author Name: Michel Chevalier, Gerald Mazzalovo
  • Publisher: Wiley
  • Publishing Date: August 14, 2012
  • Edition: 2
  • Language: English
  • ISBN -10: 1118171764
  • ISBN -13: 978-1118171769
Specifications
Author Name Michel Chevalier, Gerald Mazzalovo
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