Item #: 1155004 | Model #: 9780415783347
Marketing Management and Strategy: An African Casebook
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Marketing Management and Strategy: An African Casebook

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Product Details
  • Author Name: George Tesar, John Kuada
  • No of Pages: 280 Pages
  • Publisher: Routledge
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59.95
59.95
https://www.staples-3p.com/s7/is/image/Staples/m001219977
09780415783347
TAYLOR & FRANCIS
Marketing Management and Strategy: An African Casebook
Product Description
Marketing Management and Strategy by George Tesar and John Kuada - Integrates conceptual and practical knowledge to convey managerial decisions and African marketing strategies

Marketing Management and Strategy by George Tesar and John Kuada is a collection of 15 African cases which combine conceptual and practical knowledge for an understanding of African markets, economy, and the managerial decisions.

  • Author Name: George Tesar, John Kuada
  • No of Pages: 280 Pages
  • Publisher: Routledge
  • Publishing Date: March 22, 2013
  • Language: English
  • ISBN -10: 0415783348
  • ISBN -13: 978-0415783347
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