Item #: 1150358 | Model #: 9781133188964
Modern Marketing Research: Concepts, Methods, and Cases (with Qualtrics Printed Access Card)
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Modern Marketing Research: Concepts, Methods, and Cases (with Qualtrics Printed Access Card)

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Product Details
  • Author Name: Fred M. Feinberg, Thomas Kinnear, James R. Taylor
  • No of Pages: 720 Pages
  • Publisher: Cengage Learning
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155.99
155.99
https://www.staples-3p.com/s7/is/image/Staples/m001216125
09781133188964
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Modern Marketing Research: Concepts, Methods, and Cases (with Qualtrics Printed Access Card)
Product Description
Modern Marketing Research by Feinberg, Kinnear and Taylor - Methodologies like factor, cluster and conjoint analyses are transparently explained

Modern Marketing Research by Feinberg, Kinnear and Taylor contains in-text cases focusing research projects in business and academic settings. It has all stages from project design & data collection to analyzing findings with statistical methods.

  • Author Name: Fred M. Feinberg, Thomas Kinnear, James R. Taylor
  • No of Pages: 720 Pages
  • Publisher: Cengage Learning
  • Publishing Date: February 28, 2012
  • Language: English
  • ISBN -10: 1133188966
  • ISBN -13: 978-1133188964
  • Edition: 2
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