Designing Your Business Cards

What’s the Right Type of Business Card for You?

There's no better way to spread the word about your company and drum up new clientele than with eye-catching business cards. But first you need to figure out what type of business cards work for you. They certainly aren't a “one-size-fits-all” promotional tool.

There are different business card types, each with their own unique benefits. Here are a few you should consider when dreaming up your next design.

Folded vs. Flat Business Cards
If you need extra room for more information or just want to add a little more impact to your message, a folded business card may be the right way to go.

  • Folded business cards allow for full-color printing on the front, back and inside of the card.
  • Standard-size business cards, when designed properly, may be just the perfect size to get your message across.

 2-Sided vs. 1-Sided Cards
What's the best bet for your business cards? It depends on how your audience will use them and what format works with your design.

  • 2-sided business cards give you extra space for listing hours and appointment reminders or the perfect spot for your logo and tagline.
  • 1-sided business cards are still the standard, and having a blank back allows the recipient room to make their notes based on your conversation.

Horizontal vs. Vertical Cards
Should you really go out there with your business card or go with a tried-and-true favorite? Well, it depends on who you are and what you're trying to say with your card.

  • Horizontal business cards are conventional and invoke stability, confidence and trust. Perfect for sales, finance and real estate.
  • Vertical business cards give you a unique way to stand out and make a statement. Perfect for artists, writers, musicians or anyone with a creative streak. However, with the narrower width of vertical cards, it's a bigger challenge to fit all of your contact info. Here are more ideas for business cards for creative professionals.

Custom Shape/Die Cut vs. Standard Rectangular Business Cards
Did you even know some types of business cards came in non-rectangular shapes? Well, they do. And if you're in the food industry, creative services or just a think-outside-of-the-box professional, they may just help reshape your business.

  • Standard business cards are the way to go if you work in a more traditional industry.
  • Die-cut or custom-made cards can come in all shapes and sizes specific to your business. Just imagine, a die-cut hot dog to promote your most popular menu item or a custom circle to complement your logo.

Ready to create your own eye-catching business cards?