8 Places to Use Your Logo to Brand Your Small Business
by Margot Carmichael Lester, Staples® Contributing Writer
You have an awesome logo and a strong brand, but how well are you using them?
Your logo should be front and center in any venue where you interact with customers, says Andrew Coulter, senior marketing director of MushKush Integrated Marketing in Kaysville, UT. Youre not really branded until everybody knows your logo and associates it with you. Same goes for your brand colors and messaging.
Heres our short list of design ideas to help you build your brand and your business.
Take Your Branding to the Next Level
Here are three more ways to extend your brand:
1. Themed Items: Jason Parks, owner of Columbus, OHbased digital marketing agency The Media Captain, uses branded magnifying glasses. Since were a search agency, this reinforces our core message. A magnifying glass is also a unique item that not a lot of people have anymore, so theyll be less inclined to toss it.
2. Office Décor: If you have a public-facing business thats frequently visited by customers, its a great idea to reflect the brand colors throughout, explains Juily Gite, a design consultant for Staples® Design Services. Small touches like having all of the coffee mugs in brand colors, or an accent rug in the entry way demonstrate cohesion and professionalism across the business. When a customer walks through an office space and sees the brand colors repeat, they get a sense that everything is in harmony. Dont overdo it, though. Some businesses go a little crazy and paint their office walls in bright colors to reflect their logo, and it can be overwhelming for visitors and employees alike.
3. Social Media Profiles: Dont forget to brand your digital business. Use your logo as your social media avatar or background profile image to ensure that every consumer exposed to your social media page sees that logo. And utilize the headers on Facebook, Twitter and YouTube, which allow you to share images. By using the space provided for a larger header image, brands can incorporate their colors and/or logo, a small step that turns their social profile into a branded channel, Gite explains.
4. Presentation Templates: If your team uses a program like Microsoft® PowerPoint® to create and deliver presentations to clients, prospects or even internal groups, make sure every slide deck starts with the same basic template one that uses your brands colors and features the logo in one of the corners. This brands the expertise and information contained within as yours, and ensures that youll be represented on every slide, even if taken out of context.
Consistency is the easiest, most underrated way to get more out of a logo and branding, Gite concludes. Maintaining the same logo and color scheme over time allows you to really own those colors and images.
Get more tips and techniques for building and extending your brand from Staples Design Services.