Item #: 728627 | Model #: 9781422128763
Spanning Silos: The New CMO Imperative
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Spanning Silos: The New CMO Imperative

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  • No. Of Pages: 217 Pages
  • Author Name: David A. Aaker
  • Publisher: Harvard Business Review Press
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Spanning Silos: The New CMO Imperative
Product Description
Spanning Silos: The New CMO Imperative by David A. Aaker - Create effective marketing plans!

Get an edge over your competitor with successful marketing strategies, Spanning Silos: The New CMO Imperative by David A. Aaker provides tips to create effective marketing plans for ultimate success.

  • No. Of Pages: 217 Pages
  • Author Name: David A. Aaker
  • Publisher: Harvard Business Review Press
  • Publishing Date: September 16, 2008
  • Language: English
  • ISBN -10: 1422128768
  • ISBN -13: 978-1422128763
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