Small Business

From the airport to your destination and back again, a lot of moving parts need to come together for your trip to go off without a hitch. That’s why it’s important to plan and make sure you have all the details worked out before you leave. To help get you started on the right foot, here are some tried and tested tips for planning a stress-free travel experience from boarding through arrival at your destination.

I am someone who, before the pandemic, was on an airplane at least once a week, be it short regional trips from Boston to NY or longer-haul national and international flights as well. Yes, there are some bigger challenges now with air travel, as the industry is still reeling from the effects of laying off workers and even natural disasters. But there are things you can do to make your travel life much easier and keep your sanity amidst the chaos.

When it comes to traveling, much of the stress comes not just from the anticipation but also from making sure everything is in place, especially on the day of the trip. As someone who travels a lot, I have developed a few habits to make the whole experience much better. These are the things I stand by when I’m about to go on a trip!

When it comes to traveling, having the right tools can make all the difference. The right tech can make your trip more enjoyable and less stressful, especially if you’re traveling for work.

If you're an entrepreneur like me, you're probably constantly on the move, juggling time zones, meetings, and flights. Over the years, I've realized the secret to efficient travel isn't some grand scheme but careful planning and having the right essentials by your side. This checklist I've put together will ensure you're well-equipped for every trip.

Being a business owner, I frequently find myself in and out of airports, attending conferences and trade missions across the globe. While business travel is typically associated with hectic schedules and long meetings, it doesn't always have to be that way. Let me introduce you to "bleisure," a delightful business and leisure travel blend.

Shipping plays a critical role in the success of small businesses, and getting it right can mean the difference between happy customers and lost sales. That's why it's important for small business owners to have a solid understanding of best shipping practices.

We’ve almost reached the midpoint of the year, and now’s a good time for businesses to take stock of their progress and identify opportunities for growth and improvement. As the CEO & Founder of getWise, I am going through the same process myself.

Inflation can have a significant impact on businesses of all sizes. It can lead to higher costs for materials, labor, rent, and other expenses, ultimately reducing profit margins and impacting cash flow. To stay afloat and thrive in an environment rife with financial uncertainty, it's crucial for businesses to take appropriate steps to protect themselves.

Many people think signs are only relevant for brick-and-mortar stores, but the truth is that every type of business can benefit from a great sign. They are an effective way to promote your brand, convey important information, or attract potential customers. And, no matter your industry, there’s a right sign for you.  Here are some great examples of signs for different types of businesses:

Not sure when to do a sign refresh? When it comes to running a successful business, first impressions matter. Your signs are often the first thing customers see when approaching your business, so it’s crucial to ensure they are up-to-date and visually appealing.

When selecting a sign for your business, it's important to consider the type of signage that best fits your goals as a business owner. Signs serve many functions, from advertising and promotion to navigation and even advisories. Depending on your target audience and desired outcome, some store banners or signs may be more beneficial than others.

Effective signage is not only a great way to promote your latest campaign, but it can also help you reach your business goals. The types of business banners or signs you use will affect factors such as foot traffic, brand recognition, sales, and more. Therefore, understanding the different kinds of signage available and the best situation to use them is essential for the success of your promotional campaigns.

Didn’t have time to send out holiday cards this year? Join the club!  The holidays are a wonderful time to reconnect with old and new clients and friends but it can also be extremely busy and it can be tough to find the time to get our act together with respect to sending out holiday cards.  

Many believe that business cards are "old-school" or outdated, but I'm here to tell you that this isn't true. Last November, I was honored to be selected as a delegate to represent women in technology on a U.S. trade mission that spanned three countries: Amsterdam, Netherlands, and Portugal.

In today's digital-first world, print materials are often overlooked as a marketing tool for businesses. However, the truth is that print can still be incredibly powerful and effective in building customer relationships if done right. That's why quality remains paramount when it comes to printed materials - from brochures and flyers to business cards and postcards - as it speaks volumes about a company’s brand identity.

When it comes to your brand, every decision you make matters. What you print on, how you print it, and where you print it all contribute to the overall perception of your business. Your print choices can showcase the level of professionalism and detail that your business puts into its products and services.

As a small business owner, you know that promoting your company is essential to its success. But with so many different marketing channels and strategies to choose from, it can be tough to know where to start. One way to make sure your promotions are effective is to plan them out in advance. By taking the time to work on your overall goals, you'll be able to create a promotional strategy that gets results. Here are a few tips to help you plan your promotions for the year: