Item #: 745767 | Model #: 9781422103357
Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

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Product Details
  • No. Of Pages: 240 Pages
  • Author Name: James C. Anderson, Nirmalya Kumar, James A. Narus
  • Publisher: Harvard Business Review Press
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39.29
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09781422103357
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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
Product Description
Value Merchants: Demonstrating by James C. Anderson - Customer value management techniques at your fingertips!

Value Merchants: Demonstrating by James C. Anderson guides readers with insights and guidelines about how they can learn exceptional customer value management techniques to maximize sales and develop exceptional customer relations.

  • No. Of Pages: 240 Pages
  • Author Name: James C. Anderson, Nirmalya Kumar, James A. Narus
  • Publisher: Harvard Business Review Press
  • Publishing Date: October 8, 2007
  • Edition: 1
  • Language: English
  • ISBN -10: 1422103358
  • ISBN -13: 978-1422103357
Specifications
Author Name James C. Anderson, Nirmalya Kumar, James A. Narus
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