Item #: 745684 | Model #: 9781422104606
What Is Marketing?
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What Is Marketing?

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Product Details
  • No. Of Pages: 224 Pages
  • Author Name: Alvin J. Silk
  • Publisher: Harvard Business Review Press
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What Is Marketing?
Product Description
What Is Marketing? by Alvin J. Silk - Stand out in competition, learn to have a marketing edge

Designed according to the first-year marketing course in the MBA program at the Harvard Business School, What Is Marketing? analyzes the marketing strategies that can help you set your enterprise apart from the others.

  • No. Of Pages: 224 Pages
  • Author Name: Alvin J. Silk
  • Publisher: Harvard Business Review Press
  • Publishing Date: October 1, 2006
  • Language: English
  • ISBN -10: 1422104605
  • ISBN -13: 978-1422104606
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