When tradition turns into innovation: How firms can create and appropriate value through tradition
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When Tradition Turns into Innovation by A. M. Petruzzelli & Prof. V. Albino - Learn to use traditional methods to create successful new products
When Tradition Turns into Innovation by A. M. Petruzzelli & Prof. V. Albino is a book that presents an innovative strategy to keep innovation last longer. It enables readers to use tradition to create successful new products.
Author Name: Antonio Messeni Petruzzelli, Prof. Vito Albino
No of Pages: 152 Pages
Publisher: Woodhead Publishing
Publishing Date: March 28, 2012
ISBN -10: 0857091735
ISBN -13: 978-0857091734
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