Item #: 1156773 | Model #: 9780857091734
When tradition turns into innovation: How firms can create and appropriate value through tradition
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When tradition turns into innovation: How firms can create and appropriate value through tradition

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Product Details
  • Author Name: Antonio Messeni Petruzzelli, Prof. Vito Albino
  • No of Pages: 152 Pages
  • Publisher: Woodhead Publishing
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70.89
https://www.staples-3p.com/s7/is/image/Staples/m001221217
09780857091734
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When tradition turns into innovation: How firms can create and appropriate value through tradition
Product Description
When Tradition Turns into Innovation by A. M. Petruzzelli & Prof. V. Albino - Learn to use traditional methods to create successful new products

When Tradition Turns into Innovation by A. M. Petruzzelli & Prof. V. Albino is a book that presents an innovative strategy to keep innovation last longer. It enables readers to use tradition to create successful new products.

  • Author Name: Antonio Messeni Petruzzelli, Prof. Vito Albino
  • No of Pages: 152 Pages
  • Publisher: Woodhead Publishing
  • Publishing Date: March 28, 2012
  • Language: English
  • ISBN -10: 0857091735
  • ISBN -13: 978-0857091734
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