Before You Buy Business Cards

Business Cards for Creative Professionals: Think Outside the Rectangle

Every artist has their tools of the trade. Whether you work with pen and paper, makeup and scissors, or paint and canvas, creative professionals have one marketing tool in common: a business card. Here are a few ideas for getting your name — and your card — out there.

  1. Appointment Cards — A Friendly Reminder
    Encouraging clients to keep appointments is crucial to maintaining a steady flow of business. Appointment cards are convenient reminders clients can keep in their wallet. Use the back of your appointment card to offer a loyalty discount to repeat customers.

    Appointment cards are perfect for:

    • Hairstylists and makeup artists
    • Photographers
    • Talent and casting agencies
    • Production companies
  2. Appointment Cards — A Friendly Reminder
    Every graphic designer, photographer and model knows how important a look is to promoting their personal brand. Make sure your business card reflects your style and showcases some of your best work. 

    • Business Cards for Photographers — Use your business cards to show off your particular style and area of expertise, whether it's soft-focus wedding shots or black & white landscapes.
    • Business Cards for Artists & Graphic Designers Include a favorite piece on the back of your business cards. If you can't narrow it down, have an assortment of cards with different visuals on each one.
    • Business Cards for Writers & Journalists — Highlight your areas of expertise or promote your latest book using your business card. Be sure to include your portfolio URL. It's a great way to really showcase your talent.
    • Business Cards for Actors — Make a great first impression with casting directors, agents and other industry professionals by including a clear headshot along with a link to an online demo reel or IMDB listing.
  3. Stay Social
    Many creative professionals are independent contractors. Making yourself accessible to prospective employers and clients goes with the territory. Be sure to use a business card template that includes space to include links to your most relevant social media profiles to stay in touch, show off your latest work or let fans know when and where they can find you next.

  4. QR Codes — Because You Can't Put Everything on Your Card
    Sure, it's great to include a link to your portfolio or website on your card. But why not take it a step further? Adding a QR code, a small black & white square packed with scannable information, can take people directly to your site and show them everything that you can't fit on your business card. Here are examples of how to use a QR code:

    • Designers & writers — Link it to online portfolios
    • Musicians — Link to a page to listen to your latest album
    • Actors — Link to your online demo reel
    • Film companies — Link to a press kit or your latest movie¬†

    Learn more scanning in your business cards.

Ready to create your own eye-catching business cards?