Before You Buy Business Cards

4 Tips for Business Card Marketing for Small Businesses

As a small business owner, you learn pretty quickly how to pinch every penny and stretch every dollar. But are you maximizing all of your marketing materials?

Your business cards are a powerful promotional tool. And they're so much more than just a way to hand out your contact information. Here are a few ways to get the most bang for your buck when it comes to business card marketing:

  1. Think About Your Audience

    Demographics are an important component to any marketing campaign. Before designing your business cards, think about your target audience. It might help inform some of your design choices.

    • Are you marketing mostly to women? You might want to use softer colors in your logo.
    • Are you marketing to an older demographic? Consider increasing your font size so that it's easier to read.
    • What's the tone and tenor of your business — creative or more conservative? You can use bright colors or more muted ones, accordingly.
  2. Metrics and Tracking

    When it comes to business card marketing, it's a great idea to use a QR code to digitally track the effectiveness of your card.

    • A QR code is a computer-generated image that allows your contacts to scan your business card and directly connect to your website or other online resource.
    • Depending on what you want to use as your call to action, a QR code will help you track how effective that messaging is in terms of driving traffic.
  3. Stand Out from the Stack

    If you're worried about your business card ending up at the bottom of the pile, do something different to set yourself apart.

  4. Never Miss an Opportunity

    Always keep a small stack of business cards handy — even when you're on the go. From the downtown deli to the dry cleaners to the driving range, you never know who you'll connect with or where that next big client will come from.

Ready to create your own eye-catching business cards?