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Outdoor advertising tips
Q: Do billboards work? I want to make a lasting impression, what are some billboard must–dos?
A: Your billboard must have an impact on readers who are zipping by at 70 miles per hour. That means keep your copy to a bare minimum. Rely on a graphic to make your point. Don't try to list multiple features. If a website or phone number is mentioned, it must be super simple to remember.
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