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Staples.com® | Expert: Kevin Nunley

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Internet Marketing Expert: Kevin Nunley

Write a memorable tag line

Q: I need to come up with a memorable tagline for when I advertise my company. I'm not sure I can afford to hire pros. What should I be thinking about as I brainstorm?

A: Your tag line should amplify your business name. It can provide additional information that—in the best of cases—creates a positive emotion in your customers and clients.
Write down three words that describe your business, words that your customers would find reassuring. A bank might pick "trusted," "friendly,"knowledgeable." This could lead to tag line: Friendly, knowledgeable financial experts you can trust.

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