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Print in color and look like a pro
Q: I know the cost of color printing and copying has come way down in price, but it's still more than black and white. Is it still worth it for small businesses to use color because I can't buy big quantities?
A: For marketing, it's absolutely worth it. Color has a much more professional look and feel. Color says better. Color says trust. It says: I'm a pro, do things the right way and never cut corners. Speakers and trainers increase their product sales by almost 30% when order forms are given to the audience in color over black and white. There is nothing that turns me off more than when a company claims they are the best, but hand me a black–and–white brochure. That just screams out second rate. Wake up and smell the coffee. The investment in color simply pays in net results.
The cost of color has reached the tipping point where everyone can use it, quantify it and justify it. Choose color every time. It changes attitudes and projects a more professional image.
The cost of color has reached the tipping point where everyone can use it, quantify it and justify it. Choose color every time. It changes attitudes and projects a more professional image.
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