Everything's better in color. There's no better way to illustrate color's impact than in The Wizard of Oz, when Dorthy steps from her drab farmhouse into the vivd vibrant world of Oz. Color grabs our attention. It changes our perceptoin. It even affects our mood.

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Color can boost sales by up to 80%. Color can reduce search time and errors by up to 80%. Color can increase the likelihood that someone will pick up your mailing by 55%. Color can increase learning and retention by 78%. Green and blue are the favorite colors among men and women, while brown and orange are the least favorite colors. There are 120 Crayola® crayon colors, everything from Purple Mountain's Majesty to Macaroni and Cheese. There are 7 visible colors in every rainbow — red, orange, yellow, green, blue, indigo and violet. 10 million colors are visible to the human eye. Maybe Crayola should build a bigger box. The leading paint retailer in the U.S. offers 3,400 paint colors. If you can't find your favorite color, you probably need to get a new one. 1914 – The World, the Flesh and the Devil was released becoming the first dramatic, feature-length color movie. 1939 – Often mistaken as the first color movies, Gone With the Wind and The Wizard of Oz were both released. Looks like we're not in sepia anymore, Toto. Warm colors are energetic, happy, alive and vibrant. Many restaurants use red to stimulate appetites. Cool colors make you feel relaxed, calm, rejuvenated and trusting. Banks and financial institutions like to use greens and blues in their advertising to make you feel secure. Neutral colors represent luxury, sophistication, reliability and simplicity. White is used in technology products to suggest sleekness and simplicity.

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