Shipping as a small business owner can feel intimidating. The pressure of getting packages from your company to your customer—safely has many small businesses searching for fast(er) shipping solutions. For the past six years, I’ve learned how to make shipping pleasurable for both my team and my customers. 


Here are 5 tips to help you simplify your shipping process and retain more customers:


1. Take back your time

If you’re taking your packages to the post office every day and spending 45-60 minutes waiting for your packages to get scanned—stop today. Instead, save time by shipping where you already do some of your errands. At Staples, you can ship while you shop. There, you can drop off your packages and get them delivered to your customers safely. It’s more convenient and you don’t need to spend hours getting your packages shipped.

2. Ensure your customer has package protection

Shipping times can sometimes be slower than expected, which can be frustrating for customers. While this is beyond your control as a merchant, customers may still look to you for support. That's why it's important to offer package protection options to your customers. Adding Route Insurance to your storefront is a great way to provide peace of mind to your customers. The service is free for merchants, and customers can pay a small fee to protect their packages. Route collects the fee from you weekly, and in the event that a package is lost or stolen, the customer will either be refunded for the cost of their order, or Route will replace the lost package.


3. Print a Scan Sheet (if available)

Scan sheets are a time saver and they’re free! A scan sheet archives every package you have created for the day and embeds information that helps track your customer’s orders. You could take this scan sheet t, Staples or anywhere that can receive your package(s) for shipment. Quick Note: Hold on to your scan sheet until every order attached to the sheet has been successfully delivered. 


4. Set a goal


Efficiency matters. Talk to your fulfillment team about how many orders you have, how many orders you expect them to fulfill each hour, what time your mail carrier is expected to arrive to retrieve your orders, and what time you expect the scan sheet to be printed with all orders ready to be picked up.


5. Follow Up


Communicate with your customers after their purchase to let them know that their package has been shipped. Give them a clear idea of when they can expect to receive their package.


Follow these tips and watch your shipping become more manageable.


This article was written in partnership with getWise - a technology platform that provides on-demand expert advice for small businesses and women to accelerate their business or career.  

Tiffini's getWise profile