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Retail Marketing: Rick Segel

Rick Segel, a seasoned retailer of 25 years, owned one of New England's most successful independent women's specialty stores. He is a contributing writer for more than 25 national and international publications and is currently serving on the Boards of Directors for five corporations and associations. His clients range from McDonald's, Sun Microsystems, and the American Marketing Association — to small businesses around the world. Rick has authored three books, Laugh & Get Rich, Romancing the Customer, and Retail Business Kit for Dummies. You can learn more about Rick at his Web site.

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Rick Segel's book is available at BN.com.

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