Too many bar owners take drinkware for granted — a mistake that impacts the customer experience and, in some cases, the way a drink tastes. That’s why it’s important to choose the right glass for the job.
“Glassware is like the outfit your cocktail wears,” says Michelle Ruocco, bar manager at The Bent Brick in Portland, OR. “You can be as trendy and inventive as you want, but sometimes it’s nice to just keep it simple.”
Named after cocktails, these choices are good for bar owners on a budget who don’t want to buy a lot of highly specialized glasses.
These glasses serve specific purposes and may be optional depending on the style of your bar, its drinks list and the clientele.
Depending on your patrons’ expectations, you may only need one style of wine or beer glass.
“The amount and type of glassware truly depends on your concept,” Ruocco says. You want drinkware that’s appropriate for the drinks and clientele you serve. The number of each glass is determined by your sales volume. But remember, not having enough glasses means you can’t serve, which kills revenues and could keep customers from coming back.
The more knowledgeable your patrons and the higher your prices, the more you’re expected to have a wide range of glasses. But Gary Crunkleton, owner of The Crunkleton in Chapel Hill, NC, warns against taking that sentiment too far and serving drinks in outlandish glassware. “People love martinis and margaritas in those super-sized glasses, but that’s not appropriate to the cocktail’s serving size — usually 4.5 to 5 ounces,” he says. If you really want to use outsized vessels, be sure to increase your bar supplies budget, adjust liquor use calculations and raise drink prices accordingly.
Whether you’re a classic cocktail bar, a dive bar or something in-between, do right by your drinks and your patrons and use the right glassware to serve up their favorite libations.blog comments powered by Disqus