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According to training and motivational experts, saying "thank you" is one of the best ways to connect with people. Words and notes of appreciation make everyone feel good, and boost the recipient's self–esteem. It's also just plain smart to demonstrate proper business etiquette by saying, "thank you." Thank you notes, whether written or sent via e–mail, are one more opportunity to put your name in front of your customers, help you cement relationships, and let you stand out among the competition.
Experts at the Nierenberg Group, specialists in sales training and motivational workshops, say thank–you notes are "the nicest way to connect with people. Notes of appreciation make people feel good." Nierenberg pinpoints the following key opportunities for saying "thank you":