Read Rick's bio.
Show All Products
- Tax Center
- Ink & Toner
- Paper | Notebooks | Post-its Stickies Notes
- Filing | Binders | Organizers
- Pens | Tape | Desk Supplies
- Envelopes | Labels | Mailing
- PCs | Drives | Accessories
- Services: Tech | Business
- Printers | Shredders | Machines | Calculators
- Phones | Cameras | Electronics | E-readers
- Mobile Phones
- Cleaning | Facilities | Safety
- Coffee | Water | Snacks
- Furniture | Chairs | Cabinets
- Copy & Print
- Custom Stamps & Promotional Products
- Boards | Easels | Dry-Erase
- Teaching | Drafting | Art
- Calendars | Planners
- Accounting | Forms | Security | Cash | Banking
- Gifts | Gift Cards
Print in color and look like a pro
Q: I know the cost of color printing and copying has come way down in price, but it's still more than black and white. Is it still worth it for small businesses to use color because I can't buy big quantities?
A: For marketing, it's absolutely worth it. Color has a much more professional look and feel. Color says better. Color says trust. It says: I'm a pro, do things the right way and never cut corners. Speakers and trainers increase their product sales by almost 30% when order forms are given to the audience in color over black and white. There is nothing that turns me off more than when a company claims they are the best, but hand me a black–and–white brochure. That just screams out second rate. Wake up and smell the coffee. The investment in color simply pays in net results.
The cost of color has reached the tipping point where everyone can use it, quantify it and justify it. Choose color every time. It changes attitudes and projects a more professional image.
The cost of color has reached the tipping point where everyone can use it, quantify it and justify it. Choose color every time. It changes attitudes and projects a more professional image.
Some issues discussed in the expert forum are complex and continually changing.We recommend you consult a professional advisor about your specific circumstances, needs, and applicable laws. More details.
- Ways to Save
- Staples Rewards®
- Rebate Center
- Staples® Credit Center
- Corporate Customers
- Federal Government Customers
- Staples® Service Plans
- Email SignUp
- Site Help & Feedback
- Favorites Lists
- Easy Reorder
- Order By Catalog Item #
- Track an Order
- My Account
- Store Locator
- Request a Catalog
- Email SignUp
- Accessibility Compliance
- Contact Us
- Exclusively at Staples
- Staples® Easy Button
- Downloadable Easy Button
- Easy Tech
- Staples Brand® Products
- Staples® Gift Cards
- Recycling Programs
- Eco Conscious Products
- Martha Stewart Home Office
- Staples Brand Products
- Papers & Pads
- Binders & Presentation
- File Folders & Accessories
- Pens, Writing & Correction
- Shredders
- CD/DVD Media
- View All Products
This Web site is intended for use by US residents only.See International Sites.
See our delivery policy for full details.
Copyright 2011, Staples, Inc., All Rights Reserved.
Questions? Call 1-800-STAPLES (1-800-782-7537) or email us at http://www.staples.com/emailus.
