The Top 5 Business Books to Read This Summer
Ask the top experts for the best business books and you might get back dozens of different responses. The best books are those that teach you something you didn't know, help you with your business, and keep you entertained until you reach the last page.
Those dusty publications you read in business school share little in common with todays top business books. With simple language, interesting pictures and diagrams, and compelling stories, these books will be hard to set aside. When you sit down with one of these five business books, it should be as easy as flipping through a trashy summer novel. Check out our top 5 suggestions:
For Small Business Owners
Author Michael Gerber documents the world of small businesses in his book The E-Myth: Why Most Small Businesses Don't Work and What to Do About It. Gerber focuses on teaching small business owners why they need to work on a small scale instead of starting out big. If you feel like you're just another worker and not a business owner, this book is perfect for you.
When You Work in Sales
As a member of a sales team, you already know that some people think you're just another con man. With The Greatest Salesman in the World by Og Mandino, you'll learn more about the hidden world of sales and how to work in the field.
How to Treat Customers
In Uncommon Service: How to Win by Putting Customers at the Core of Your Business, authors Frances Frei and Anne Morriss show that bowing to the wants and needs of your customers isn't always the best option. By meeting the needs of a small number of customers, you can alienate the masses and lose money at the same time.
Change the Way You Think About Work
If you spend extra hours at work, go overboard to help customers, and feel terrible about your job, you need Rework by Jason Fried and David Heinemeier Hansson. These authors don't repeat the same things you find in other books about being the best employee; they show how you need to change the way you feel about your job to succeed in the business world.
Go Behind the Scenes of a Major Corporation
Steve Jobs took Apple from a company that people laughed at to one of the top businesses in the world. In Inside Apple by Adam Lashinsky, you learn exactly how Jobs accomplished that feat. The book details the little things Jobs did every day to increase company morale and get his workers excited about new projects, including eating lunch with employees to show that he was just another worker.