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Coupons have been the lifeblood of supermarkets for years. Clipping coupons on Sunday mornings is a ritual for many people.
Even if you think coupons aren't worth all the work (the cutting and redeeming), understand you are in the minority. The business of coupons is a multi–billion dollar industry; over 60% of the American population uses coupons, according to industry reports. Surprisingly, statistics show that a majority of coupon–clippers are middle and upper–middle class people.
Furthermore, coupons are no longer just for grocery stores. Gift stores, apparel stores, florists, hardware stores, and traditional department stores are all jumping on the coupon bandwagon. The holidays may be the perfect time for your business to experiment with coupons.
Coupons allow retailers to pinpoint the merchandise they want to promote.
Coupons work well year–round, but the holidays are special because it is a time when shoppers make lists, just as they do when shopping for food. List making triggers a natural coupon mentality. Sending a multiple coupon package lends itself to the holiday selling period because you are able to send a packet that says, "save $50 this holiday season." Inside you might have ten $5.00 coupons, or any number and amount you choose. Give your customers a reason to come to your store every week.