Loyal customers are the best advertising. At New York-based Thursday Boot Co., devoted customers are called Team Thursday. “When they post photos or shoot us an email with an update on their boots, it makes our day,” notes coowner Connor Wilson. “So to put a smile on their face like they do for us, we have created some pretty ridiculous gifts, like adult-sized onesies, dog hoodies, etc. We think it's a fun way to say thanks and keep everyone excited.” You can even create a branded jigsaw puzzle!
Create a special edition of your product or service offering for top customers and prospects only. Or give products or gift certificates for services not yet in wide release to provide a sneak peek. “We have a particular holiday box that we will send some to people who have supported us throughout our very up-and-down journey of trying to balance a professional sport career as females and trying to run our own business,” explains Courteney Lowe of The Runnerbox in Dewitt, MI.
If you’re in a visual business — art gallery, photographer, designer — a photo calendar is a great way to show off your skills in a practical way. But image-bearing gifts can work for any business. While you might not want to feature beauty shots of your product line lest it feel more marketing than merry, sourcing compelling images and adding your logo discreetly provides a year-round soft sell. Get the same effect from mugs, coasters and other useful items.
“Food is a great gift because it's consumable, so it won't become a dust collector or burden,” explains Helene Segura, a San Antonio-based productivity consultant. “If food gifts are sent to the office, more than one person can partake and enjoy. Food brings people together.” Gift baskets filled with delicious items offer variety, or go with a big batch of the same thing like cookies or coffee pods.
Quality cards with handwritten notes from you or your employees are classic, and are useful if your budget can’t accommodate corporate gift giving. “Personalized cards say ‘You are important to us, thank you for helping to make our company great,’” explains Arik Anderson, Executive Travel Center’s President for the Americas. The Elk Grove, CA-based agency uses a mix of client gifts and holiday thank-you cards “to establish and maintain success, trust and loyalty with our clients.”
These gift ideas for customers will help you do more this holiday to reward their loyalty and build your business.