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3 Email Marketing Tools that Drive Promotion and Customer Engagement
When youre planning to send out an email message to customers, its important to organize all of the data either by doing it yourself or hiring a direct mail services company to help. There are also laws you need to know, mainly the CAN-SPAM Act of 2003, to avoid fines and being blocked by ISPs. And thats just the beginning. Since email marketing has so many technicalities, its important to find the right email marketing tools to help your company do business.
Use advanced email utilities software to keep all your contact information updated and streamlined. Email marketing tools like this synchronize and compress all of your data. Plus these programs allow you to create protocols and action-based conditions to ensure all your information is organized and easily accessible.
iContact the Top All-in-One Software
Based on customer reviews, iContact is one of the best email marketing software programs available. It not only allows you to maintain your contact list, but it also offers social networking integration to help you gain more exposure for your business. With this software, you can create surveys and other interactive communications with your customers to determine their needs and wants. You can also add images to create more eye-catching emails. IContact offers other services, including email tracking, that can help assess the growth of your online promotions.
Benchmark Email Works Seamlessly with Google
Although Benchmark Email doesnt offer the conversation-tracking marketing services iContact does, it integrates with Google Analytics to show which marketing campaigns are performing the best. It also allows you to upload photos, other graphics and videos to help your business stand out from the competition. If you do a lot of advertising through Google, this software may give you the best bang for your buck.
Constant Contact Handling the Marketing in House
If youre looking for an email marketing tool that allows you to run your advertising campaign yourself, consider Constant Contact. It offers templates, style sheets and more to inspire your email communications. Additionally, it features a designer mode with HTML capabilities for creating your newsletter or other mailings from scratch. Constant Contact doesnt provide Google Analytics reports directly, so youll have to research and gather that data through other means. Constant Contact is a good choice for businesses that already have a database strategy in action or are outsourcing that part of the marketing plan.
Each of these top three email marketing tools has its own pros and cons. Your challenge is to identify which tool will best meet your business needs to help you drive successful marketing campaigns.
Interested in learning more? Check out the Business Hub's Email Marketing section.