Give Me 5. Tips for Optimizing Email Marketing


Email marketing is one of the most cost-effective ways to reach your customers today. It is relatively fast, requiring very little production time compared to physical direct mail, and you can easily blast your message out to a large audience. Learn our five tips for optimizing your email campaigns so you can get the most out of your efforts and move your business forward.

Staples' Katie Kanozak covers:

  • Growing your email list.
  • Optimizing your creative assets.
  • Increasing open and click-through rates.
  • Creating mobile-friendly emails.
  • Improving deliverability.

Video Transcription

E-mail marketing is a great way to move your business forward. I have 5 ways that I can really help you optimize your e-mail campaigns. To optimize is to grow your e-mail list. It should be easy for customers to sign up to receive your e-mail on your website, or in person at your place of business. Contest and promotional offers that require sharing e-mail addresses are also good tactics.

Optimize creative assets. Make sure to include strong, vivid images that highlight the important part of the e-mail. Always remember that less is better when creating content for your messaging. Increase your open and click rates. You include share options, you can segment your e-mail list, and you can remove distractions from your e-mails. This will get customers to open your e-mails much more frequently. Optimize your e-mail for mobile. This is really important because over 40% of e-mails are opened on mobile devices.

Test your e-mail. Make sure it works on different mobile platforms. Make sure your buttons are clickable and easy to use on touchscreens. Increase deliverability. Start checking your subject line or e-mail copy for words or techniques that might look like spam to spam filters. You should also analyze your bounce backs and remove hard bounces from your list.