Give Me 5. Tips for Optimizing Email Marketing


Email marketing is one of the most cost-effective ways to reach your customers today. It is relatively fast, requiring very little production time compared to physical direct mail, and you can easily blast your message out to a large audience. Learn our five tips for optimizing your email campaigns so you can get the most out of your efforts and move your business forward.

Staples' Katie Kanozak covers:

  • Growing your email list.
  • Optimizing your creative assets.
  • Increasing open and click-through rates.
  • Creating mobile-friendly emails.
  • Improving deliverability.

Video Transcription

E-mail marketing is a great way to move your business forward. I have 5 ways that I can really help you optimize your e-mail campaigns. To optimize is to grow your e-mail list. It should be easy for customers to sign up to receive your e-mail on your website, or in person at your place of business. Contest and promotional offers that require sharing e-mail addresses are also good tactics.

Optimize creative assets. Make sure to include strong, vivid images that highlight the important part of the e-mail. Always remember that less is better when creating content for your messaging. Increase your open and click rates. You include share options, you can segment your e-mail list, and you can remove distractions from your e-mails. This will get customers to open your e-mails much more frequently. Optimize your e-mail for mobile. This is really important because over 40% of e-mails are opened on mobile devices.

Test your e-mail. Make sure it works on different mobile platforms. Make sure your buttons are clickable and easy to use on touchscreens. Increase deliverability. Start checking your subject line or e-mail copy for words or techniques that might look like spam to spam filters. You should also analyze your bounce backs and remove hard bounces from your list.

Deals! Get them now

Join us on: