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"People understand and remember what they read on paper better than what they read on screen. Researchers think the physicality of paper explains the discrepancy." 1

Understanding Paper Language

There are many factors to consider when determining the right paper for your project

The Basics

Reams &
Cartons

A ream of paper, most commonly a quantity of 500 sheets, is made of the same size, weight and brightness of paper. A carton of paper can consist of 3-reams, 5-reams, 8-reams or 10-reams. For example, a 5-ream carton will include 5 singularly wrapped reams of paper which makes up 2,500 sheets in total.

Size

Paper sizing measures the width x length of a sheet of paper. The most common sizes of paper used in North America are Letter 8.5" x 11", Legal 8.5" x 14", and Ledger or Tabloid 11" x 17".

Weight

Paper weight refers to the thickness and sturdiness of a sheet of paper measured in pounds (lbs.), not the physical weight of a 500-sheet ream. The heavier the pound of paper, the thicker the sheet. Standard weights range from 20lbs - 24lbs while premium weights range from 28lbs - 32lbs. Paper weights above 32lbs are considered cardstock.

Brightness

Paper brightness measures how much light a sheet of paper reflects and is measured on a scale of 0-100. Brighter paper appears whiter and has more contrast between the paper and what is printed on it.


Additional Terms

Acid Free

Paper lacking acid or the acid-producing chemicals that can diminish the quality of the paper. This helps prevent yellowing or crumbling over long periods of time.

FSC Certified

The FSC or Forest Stewardship Council, is a non-governmental, not-for-profit organization that promotes sustainable forestry. They set standards for forest products and verifies that these standards are being met. FSC certification means that the products come from forests that are managed responsibility and provide environmental, social, and economic benefits.

ColorLok

ColorLok® is a quality standard that ensures reliable printing from inkjet and laser printers, as well as copy machines. Paper with the ColorLok® logo has been created to meet high performance standards that will produce top quality prints.