Give Me 5. Tips on Social Media for Small Businesses

Social media is today’s “word of mouth.” The big difference, however, is that it’s not one person telling one friend – it’s one person telling an entire network with easy sharing capabilities at the simple touch of a button. For your business’ sake, you need to make you have your social media strategy working for you. Here are 5 quick wins you can start implementing and seeing results from today!

Staples' Erin Jesus covers:

  • Localizing Facebook and other social media.
  • Using Foursquare.
  • Registering with Yelp.
  • Creating a corporate blog.
  • Attending online events.

Video Transcription

Social media is the new and more powerful word of mouth. It's a great way to move your business forward. Here are five tips on social media for small businesses with a focus on local strategies. On Facebook Places you can claim your business and address allowing customers to use the check-in feature to tell their friends they're at your location. Four Square is a location based network that can link to your other social networks and like Facebook Places it helps create awareness about your business through the activity of checking in.

Sign up with a free account with Yelp, a site for customer reviews. This allows you to see performance of your business page, reply to reviews, add info about your business, and announce special promotions. Start a company blog and contribute to other blogs. Blogs are always looking for experts and this is one of the best methods of building your customer base. Identify two to three blogs in your industry and reach out. Leveraging social media is a really powerful way to network. Consider the possibilities with LinkedIn and attend online digital events. These events allow you to get the word out about your business and connect with other small businesses.

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