Customer Reviews for Dawn Ultra Liquid Dish Soap, Original Scent, 70 oz. (91451/09398)
Item # : 1566931
Model # : 14518
Keep dishes sparkling clean with this 70-ounce bottle of Dawn Ultra original scent dishwashing liquid.
- 50% Less Scrubbing (vs. Dawn Non-Concentrated)
- Dawn helps save wildlife. Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills
Price is $16.39
Price per unit $0.23/Fl Oz
30-min pickup
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24124 reviews
Most helpful positive review
Posted Dec 12, 2025
Consistent.
If it’s not broke, don’t fix it. Dawn dish soap is a tried and true staple in all of my families homes. My momma would’ve disappointed if she knew I had anything else in my kitchen. It’s tough on grease and the only dish soap I trust to get my dishes clean.
VS
Most helpful critical review
Posted Dec 11, 2025
Whatever you changed in formula, change it back!
I don't know what happened but Dawn is not the same. I have to use so much more to get my dishes clean. The awesome degreasing quality has declined. This was always my go to but next purchase will be another brand.
code_chloee_5810
Reviewed at:
influenster.com
Posted Dec 12, 2025
Consistent.
If it’s not broke, don’t fix it. Dawn dish soap is a tried and true staple in all of my families homes. My momma would’ve disappointed if she knew I had anything else in my kitchen. It’s tough on grease and the only dish soap I trust to get my dishes clean.
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kyliecub14_6206
Reviewed at:
influenster.com
Posted Dec 11, 2025
Good product
The clean you get from this product is great, sustainable and great value. Gets rid of fish odors and foams suds perfectly! Easy dispense to use for sure.
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ettrickc_9723
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
influenster.com
Posted Dec 11, 2025
Very effective!
To me Dawn Ultra is the Ultimate dishwashing hero! As an adult, Dawn is my go to, when it comes to dishwashing/ cleaning the kitchen. I can’t remember using anything else, I most- definitely will probably NEVER use another brand! There is, in my eyes, no better dishwashing product—-HANDS DOWN!
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Evvy
Reviewed at:
dawn-dish.com
Posted Dec 11, 2025
Whatever you changed in formula, change it back!
I don't know what happened but Dawn is not the same. I have to use so much more to get my dishes clean. The awesome degreasing quality has declined. This was always my go to but next purchase will be another brand.
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Response from Staples :
We're sorry to hear you didn't have the experience you expected, Evvy, and assure you that we have many quality checks to ensure your dishes are left sparkling. To get the best results, make sure your water is 105°F to 115°F (40.56°C to 46.11°C), and add the dishwashing liquid to the sink before adding water. We'd like to help you get the most from your Dawn, as well as share your experience with our Quality Team. When you have a minute, please get in touch with us at (800) 725-3296.
December 12, 2025
lbea71_6233
Reviewed at:
influenster.com
Posted Dec 10, 2025
Always stand by Dawn
The concentration is good. It fights the grease and grime on dishes. It makes cleanup so much easier. It’s easy to store and very little water needed to get it to work.
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lindah319_5779
Reviewed at:
influenster.com
Posted Dec 10, 2025
All purpose perfect!
The best! This is the most versatile cleaner I have ever used! Thick terrific fragrance, dissolves instantly in water and make gobs and scads of bubbles that help break down dirt, grease, ickiness and rinses clean away.
I’m I use it for more than dishes-try it on stubborn clothes stains and dirt, cleaning grout, the toilet bowl, your hair (seriously great for that firs...
I’m I use it for more than dishes-try it on stubborn clothes stains and dirt, cleaning grout, the toilet bowl, your hair (seriously great for that firs...
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cassieregine_7236
Reviewed at:
influenster.com
Posted Dec 8, 2025
Cleans good.
This is the only dish soap I use & I don’t just use it as a dish soap. I use it for lots of cleaning or stain removing needs. I like the smell & it doesn’t bother my skin. The clean you get from this is CLEAN & also shiny.
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nursejackie622_5260
Reviewed at:
influenster.com
Posted Dec 8, 2025
Love my Dawn!!
This is a rebuy and staple in my house. I like to use it to soak my pots and pans and also to hand wash items that do not go in the dishwasher. It's the best cleaner for deep grease and nothing compares to it.
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Jennae
Reviewed at:
dawn-dish.com
Posted Dec 7, 2025
Horrible scent
I love the Dawn blue for its cleaning power but the new scent is horrible. It’s too strong and unfortunately I’ll have to switch to another product. You’ve ruined a good thing. It was a pleasant scent before but now all I can smell when I’m at my sink is this overpowering smell.
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Response from Staples :
Jennae, we're sorry to learn Dawn seems to be overpowering, and want to help. The fragrance modification was made after receiving positive feedback from extensive consumer testing, marking the first scent update for Dawn Original in over a decade. Please know that we truly appreciate your feedback, and we will be sharing your thoughts with the Dawn Team. Consumer input is essential for us as we strive to enhance our products and provide the best possible experience. It also plays a crucial role in guiding our future innovations. In the meantime, you may enjoy our EZ-Squeeze Free & Clear, which is unscented. So we can help further, please call us at (800) 725-3296.
December 8, 2025
Kitchendweller
Reviewed at:
dawn-dish.com
Posted Dec 5, 2025
Why change what was already perfect?
3 generations of my family have used Dawn original. It was reliably efficient, worked and the smell was not overpowering. Now, it is just like every other brand. Highly dissapointing. I can smell the new one when I enter my kitchen, and it's an instant migrane. I hate using it, and I'm reminded every time I put soap on my sponge.
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Response from Staples :
We're so sorry to learn you've experienced migraines, and that the scent of Dawn is too strong. We hope you're feeling better very soon. Please know, we have many safety checks in place to ensure our products are safe when used as directed. Based on your experience, we recommend you discontinue using this bottle of Dawn. The fragrance modification was made after receiving positive feedback from extensive consumer testing, marking the first scent update for Dawn Original in over a decade. As a loyal Dawn user, your feedback is truly valued, and we're sharing this with our Safety Team. In the meantime, you may be interested in trying Dawn EZ-Squeeze Free & Clear, which is unscented. So we can help further, please call us at (800) 725-3296.
December 8, 2025
ML52
Reviewed at:
dawn-dish.com
Posted Dec 5, 2025
Terrible New Smell
Just bought my first bottle with the new scent. Terrible, and I hope they return to the classic scent soon. Until then, I won’t buy more.
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Response from Staples :
We're incredibly sorry to hear that this has been your experience. We made this change after getting positive feedback from consumers during extensive testing. We value your feedback, and we would love to connect about this. Please call us at (800) 725-3296.
December 8, 2025
cassidyc142_143
Reviewed at:
influenster.com
Posted Dec 5, 2025
The best
Hands down best dish soap out there. Cuts through grease and grime effectively. The concentration of the soap is spot on and it's durable. Also good to dilute and use on animals.
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Reviewed at:
dawn-dish.com
Posted Dec 5, 2025
Allergic reaction to new fragrance
I am so sad I will not be able to use the Dawn soap with the new fragrance. Have used this product exclusively since it came on the market. I have allergies and am immune compromised. To my surprise, after using this new product I reacted to the new fragrance or chemicals in it. Other members of my family also have allergies and they and their children also reacted. ...
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Response from Staples :
Firstly, thank you so much for your years of loyalty and support. We're incredibly sorry to hear about the experience both you and the other members of your family have had. We're always looking for ways to improve our users dishwashing experience, so we made this change after receiving positive feedback during extensive consumer testing. While scent preferences and perceptions will vary from person to person, we don't expect users to react to it when using it as directed, especially since we have quality and safety checks in place. We suggest discontinue using your bottle of Dawn. Luckily, you can remove the scent by simply soaking your towels and dish cloths in hot water and adding a bit of distilled white vinegar added to it. This isn't something we take lightly, so we ask that both you, and other adult members of your family, call us at (800) 725-3296. This will be able to allow us to assist everyone further, and allows us to gather some information for our Quality and Safety Teams.
December 8, 2025
Kenzk
Reviewed at:
dawn-dish.com
Posted Dec 3, 2025
New scent is not good
I have been a die hard dawn soap user my entire life and the new scent is terrible. Please bring back the old scent!
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Response from Staples :
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
December 4, 2025
mbsmalls_9209
Reviewed at:
influenster.com
Posted Dec 3, 2025
Best dish soap
This is the best dish soap. It’s great for cleaning dishes no harsh chemicals. It is even great for bathing your animals in it for fleas. Best soap on the market
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sarahs1833_9623
Reviewed at:
influenster.com
Posted Dec 2, 2025
Always works great
This is one of my favorite dish soaps. When I need to get the hard grime off of my dishes this is what I use and it always works. When it lathers it makes me feel like it’s working that much harder to get those tough spots clean.
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melissaa795_4834
Reviewed at:
influenster.com
Posted Dec 2, 2025
Leaves dishes spotless
Love this soap works wonders the way it removes food and stains from dishes and leaves it spotless . It also works for hand soap when I’m painting and my hands are filled with paint once I rinse with the soap it removes right away without having to scrub roughly.
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mishellmahbelle_1235
Reviewed at:
influenster.com
Posted Dec 1, 2025
Good stuff.
Always the best. It's not harsh like most soap and cleaners. It has many different uses other than washing dishes the right way . Insect repellent is a big one. I love Dawn dish soap.
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Amla
Reviewed at:
dawn-dish.com
Posted Nov 30, 2025
New scent is awful
It has a new scent and it is awful! Will try something else from now on.
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Response from Staples :
We're so very sorry that you're not a fan of our Dawn Original scent. We're always looking for ways to improve our users dishwashing experience, so we made this change after receiving positive feedback during extensive consumer testing. We appreciate your feedback, and we'd love to connect about this. Please call us at (800) 725-3296.
December 2, 2025
Keebler
Reviewed at:
dawn-dish.com
Posted Nov 30, 2025
why does it smell like rotten fruit???
You did not do something right with this new formula because the scent lingers on everything. When I make spaghetti for dinner I do not want to taste dish soap on my plate with it. It's disgusting. Where does your company get off thinking that we want our plates, pots and pans, plastic containers, drinking glasses, mugs smelling like floral scented dish soap all the tim...
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Response from Staples :
Thanks for reaching out regarding the change to the scent of Dawn Ultra Original. The fragrance modification was made after receiving positive feedback from extensive consumer testing, marking the first scent update for Dawn Original in over a decade. We understand this may be disappointing to loyal consumers such as yourself, and we sincerely apologize. Please know that we truly appreciate your feedback, and we'll be sure to share your comments with our team. We wouldn't expect the scent of Dawn to last on dishes; however, if the soap isn't completely rinsed off or if the dishes have become porous, it is possible. To remove the scent, we recommend soaking the dishes in hot water with some distilled white vinegar added to it.Â
In the meantime, we want to share that we offer many other scents, including an unscented version called Dawn Free & Clear. Our team would like to learn more about your experience to help you find another one of our dish soaps that better meets your preferences. For assistance, please give us a call at (800) 725-3296.
December 1, 2025