Attracting new customers keeps your business cash flow positive and can take your company to the next level. Spring is the perfect time to evaluate your company’s brand and find new ways to capture people’s attention. As you evaluate your storefront strategy and curb appeal, what steps can you take on a boutique budget to get big box results? Here’s a closer look at five ways store owners can draw in customers who are eager to put some spring in their step with new clothes, home decor purchases or just a fun indulgence to welcome the warm weather.
1. Give Everything a Sparkling Polish
Spring cleaning isn’t just for your home. The change of season is also the perfect time to make sure every element of your store shines. Bright light bulbs, sparkling windows and impeccably cleaned surfaces will give your store the light, airy feeling spring shoppers crave. Make sure your exterior windows gleam and your lighting draws the eye. Consider adding a fun edge by sponsoring a spring cleaning sale and discounting specific products you want to move from your inventory.
2. Add Life and Color with Greenery and Flowers
Plant containers help you add color to your storefront. Celebrate the season and attract potential customers by bringing plants, greenery and arrangements of bright flowers to your storefront. Plants add life and visual intrigue to your store and create a softer retail environment. People will often stop just to check out the eye-catching flowers and may make a purchase while they’re there.
3. Customize Your Design with Images
Your storefront can be enhanced with canvas prints. Whether you run a cutting-edge technology store or seaside souvenir boutique, images help convey your brand’s unique flavor to customers passing by. Use canvas prints in an innovative and inexpensive way, such as hanging them on panels or from heavy-duty wire, to make the storefront design your own, while ensuring a professional presentation.
4. Update Your Displays
From new mannequins to updated retail displays, spring is a great time to invest in new hardware. Whether your focus is creating a fresher look or adding more versatility to your storefront designs, having the right retail displays is critical. From product stands to creative mirrors, changing up your retail displays lets you showcase your products in a whole new light.
5. Refresh Your Signage with Dynamic Digital Signs
Dynamic digital signage can modernize your storefront and let you strategically roll through different ads, promotions and graphics. Adding movement and color through digital signs can engage potential customers and pique their curiosity. Digital signs also increase the flexibility of your marketing initiatives and showcase that your business is forward thinking. You can take this tech-forward approach a step further by outfitting your team with tablets for better, more personalized customer service.
Spring is the perfect time to rethink how you position your brand and invest in new ways to attract customers. Boost your curb appeal and invest in your storefront. Doing so not only communicates what you do and what makes your business unique, but also aids in attracting new customers.
Neil Parikh, co-founder of mattress startup Casper, says that their team had to get creative when they sold out of inventory immediately after launching.
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