Customer Reviews for Brother P-touch Btag-231 Label Tape, 1/2" x 13.1' (12mm x 4m), Black on White
Item # : 24615141
Model # : BTAG-231
Made exclusively for use with Brother P-touch PT-N10, PT-N20, and PT-N25BT Label Makers, Brother P-touch Btag ~1/2” Label Tapes make it easy to create customized labels in colors that will make your eyes – and world pop with personal expression.
- Btag + P-touch: The ultimate creative team Use Brother Btag ~1/2” Label Tapes exclusively with Brother P-touch PT-N10, PT-N20, and PT-N25BT Label Makers.
- Colorful, creative expression: Available in a vibrant array of 17 colorful varieties– to match your mood, match a task or match your favorite personal belongings.
Price is $10.49
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32 reviews
Most helpful positive review
Posted Dec 3, 2025
Label Tape Brother 231
There are many different label cartridges for this Brother-type label maker, it took a return and re-order to find the right one. Works perfectly. Kudos to Staples for their great service!
VS
Most helpful critical review
Posted Aug 15, 2025
Didn’t fit my Brother’s label maker
Didn’t fit the brother’s label maker that I have.
Salamander
Verified Buyer
Reviewed at:
staples.ca
Posted Dec 3, 2025
Label Tape Brother 231
There are many different label cartridges for this Brother-type label maker, it took a return and re-order to find the right one. Works perfectly. Kudos to Staples for their great service!
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kasiexc_6187
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
influenster.com
Posted Nov 20, 2025
Organizer’s essential
Easy to use product. Clear wording. Very helpful for labeling around the house. It is a must have for new moms—especially in the baby’s nursery.
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vickyc79_9561
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
influenster.com
Posted Nov 20, 2025
great tape
great quality tape. helps us organize our pantry boxes. Adhesion is good and quality as well. It also looks neat. Great overall. Will buy again..
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jadeng27_5825
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
influenster.com
Posted Nov 19, 2025
Clear print, strong adhesive and great for everyda
For daily organizing, I've been using the Brother Btag-231 label tape, and it works quite well. The cartridge seems strong despite being light enough to be carried anywhere. It fits neatly into my label maker and is easy to handle. The tape sticks incredibly effectively to bottles, containers, and even textured surfaces, and the print is consistently clear and clean....
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valium1980_472
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
influenster.com
Posted Nov 13, 2025
Love
I love this brand for any kind of labeling creation I need. I labeling alot of things for convenience and ease of use and so far brothers brand has never met me down. They're convenient, easy to use, beginner friendly and all around a wonderful choice.
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sarahm1368_7504
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
influenster.com
Posted Nov 2, 2025
Easy to use
This label tape works great with my Brother P-touch label maker no issues at all. It snaps in easily and prints clean every time. The labels stick really well and don’t peel or fade, even after a while. I’ve used it on everything from storage bins to cables and kitchen containers, and it always holds up. Super versatile and totally worth the price for how long it lasts....
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ngoct888_6764
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
influenster.com
Posted Oct 30, 2025
Good quality ink
The brother white label tape was chosen to be used on my p touch device. The print on this is precise enough, leaving behind no smears. The tape is lengthy so it will last for quite a bit of time. The white tape is durable.
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Response from Staples :
Thanks for taking the time to review your experience with the Brother BTAG231 tape. We appreciate your feedback. I’m sorry to hear that you are having print quality issues with the Brother BTAG231 tape. I sincerely apologize for any inconvenience this issue may have caused you. We would love to hear from you with more details to be able to better assist you. Our Brother Customer Support Team is available to assist you direct: www.brother-usa.com/brother-support/
November 10, 2025
marilynde0db_4200
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
influenster.com
Posted Oct 27, 2025
Easy
Actually printed out labels very well. I got the white with black ink and it was very well displayed. The original label my machine came with was the same so it looks the same as the original one.
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datn10_2617
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
influenster.com
Posted Oct 15, 2025
Great product
Great product. It is super easy to remove the old unit and install new one. Ink quality is too notch. I like that it is flexible for curves plus easy to cut.
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ald915_8590
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
influenster.com
Posted Oct 13, 2025
Nifty little machine and ink does not bleed, dries
The Brother P-Touch labeler is such a nifty little tool and an organizer's dream! No more will my husband ask "where is [insert item that has never moved locations and has always been in the same spot]", which makes me wonder if he even lives here. The ink does not bleed, dries fast, and is even holding up to being in the freezer without curling. The variety of colors m...
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Dee Says
Verified Buyer
Posted Oct 12, 2025
Too Short
It moves quickly is practical and I’d love to see it offered in a bundle with three or more colors.
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veronicas15ea_5369
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
influenster.com
Posted Oct 12, 2025
Love ❤️ the brand.
Amazing BTAG black on white label tape
the ability it’s perfect. Compatibility is amazing. It fits my printer label clarity perfect adhesion very good
I love it. It’s just perfect.
the ability it’s perfect. Compatibility is amazing. It fits my printer label clarity perfect adhesion very good
I love it. It’s just perfect.
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scottp32_5856
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
influenster.com
Posted Oct 11, 2025
Quality, sturdy, customizable labels
The Brother BTAG-231 black on white label tape has been excellent with my Brother P-touch label making machine. This product makes high quality labels. The black on white design is perfect for most uses. These labels are durable and high quality. These labels are affordable and an excellent value. I love being able to make custom labels at home! Thank you to Influenster...
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Linden7
Verified Buyer
Reviewed at:
staples.ca
Posted Sep 18, 2025
Easy but power hungry
Easy to use, looks professional, lots of icons to choose from. But takes a lot of batteries and is a bit large. Don't understand the point of bluetooth.
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dave
Verified Buyer
Reviewed at:
staples.ca
Posted Sep 8, 2025
works ok
works as it should, had to order online as my local store did not have in stock even though it showed they did
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JEAN R.
Verified Buyer
Posted Aug 15, 2025
Didn’t fit my Brother’s label maker
Didn’t fit the brother’s label maker that I have.
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zmallzerenity
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
influenster.com
Posted Oct 27, 2024
Sharp and crisp labels
This label maker is adorable, easy to use, and prints crisp, clear labels. The font and border options are a fun bonus. I love how quickly it prints and how easy the labels are to peel and stick. Check out the final product on my plant label. Definitely a must-have for organizing my life.
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krissya10
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
influenster.com
Posted Oct 24, 2024
Great brand
I never received this color tape, but I did receive others of this same make and brand, and I was very pleased with both of them.
I received other tape of this make for free from Influenster in exchange for my honest review.
I received other tape of this make for free from Influenster in exchange for my honest review.
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This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
influenster.com
Posted Oct 8, 2024
I wish i got the black ink but i got blue. Still great tape
I really like the tape that comes with the label maker. The only thing I didn’t like was that it’s in blue but I can always grab another pack of labeling tape.
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brittneyo8
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
influenster.com
Posted Sep 30, 2024
Great Label Tape
How can you go wrong with basic white background, black writing label tape. It sticks well, works great with the machine. You get a good amount per cartridge and it lasts forever. I recommend this product.
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