Customer Reviews for Samsung S90F 77" Smart OLED 4K UHD AI Enabled TV (QN77S90FAFXZA)
Item # : IM1SG8861
Model # : QN77S90FAFXZA
- Enjoy a breathtaking 77" OLED display that turns your home into a premium cinema, perfect for large living rooms or dedicated entertainment spaces
- Powered by Samsung’s OLED technology and advanced AI, this Smart TV delivers pure blacks, vibrant colors, and smooth motion for movies, sports, and gaming
Price is $3,499.99
1
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Over 30
491 reviews
Most helpful positive review
Posted Mar 1, 2026
Great for gaming!
Awesome TV. Had to work out a few game settings at first but finally achieved the picture quality I was looking for!
VS
Most helpful critical review
Posted Jan 5, 2026
Display issues
The faces on real people look weird. I've tried everything I found on settings but the faces still the same. At this point I don't know what to do.
Michael
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
Samsung US
Posted Mar 1, 2026
Great for gaming!
Awesome TV. Had to work out a few game settings at first but finally achieved the picture quality I was looking for!
0up votes 0
0down votes 0
Report
KennyWins
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
Samsung US
Posted Mar 1, 2026
Very nice picture
Great quality picture. Only issue is some time it will not start and I have to unplug it
0up votes 0
0down votes 0
Report
itsnotadel
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
Samsung US
Posted Feb 27, 2026
Life changing home theater upgrade
I’ve been using the 77-inch S90F daily and the picture quality is excellent. Brightness is strong for an OLED and HDR highlights really pop. Contrast is what you want from OLED, deep blacks with great shadow detail. Sharpness in 4K content looks clean and natural. Upscaling does a great job with lower-resolution streaming, keeping faces and text clear. Motion is smooth ...
Read full review
0up votes 0
0down votes 0
Report
cpeltier20
Reviewed at:
Samsung US
Posted Feb 26, 2026
washed face/oversaturated red issue on s90f 77" tv
I bought this TV and it was delivered Monday 2/23. For 2 days it worked great and was beautiful. I calibrated to the Rtings settings for both HDR and SDR content. Wednesday night i was watching a movie on prime HDR10+ and i noticed the colors were really off with orange and red being obnoxiously loud, especially around the face and lips. I tried other apps and it was ha...
Read full review
0up votes 0
0down votes 0
Report
Response from Staples :
cpeltier20,
We appreciate your input on the picture quality of Samsung’s S90F TV. If the image isn’t meeting your expectations, there are several adjustments you can make to improve your viewing experience.
First, please ensure your TV is running the latest firmware, as the latest version (released this week) may include important picture quality enhancements. Go to: Home > Left directional button > Settings > Support > Software Update > Update Now
Then, select a Picture Mode that best fits your environment: Home > Home > left directional key > Settings > All Settings > Picture > Picture Mode
1. Standard – Default mode for general viewing
2. Dynamic – Brighter and clearer in well-lit rooms
3. Eco – Optimized for energy saving
4. Movie – Best for watching in dark environments
5. Filmmaker Mode – Preserves content exactly as intended by creators
You can also enhance your experience by enabling AI Mode, which automatically adjusts picture and sound based on your surroundings and usage patterns: Settings > All Settings > Advanced Features > AI Mode Settings > AI Mode
If these adjustments don’t improve your picture quality, feel free to contact Samsung Customer Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. You can also LiveChat with an agent or find helpful guides by visiting the ‘Support’ section of our website.
~ Samsung Specialist
February 26, 2026
SamsungFB
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
Samsung US
Posted Feb 26, 2026
Great picture quality
The picture quality is unparalleled, the brightness is doesn’t ever seem inadequate. The contrast is also mostly there. The picture is sharp and smooth. I have not seen AI upscaling closely but seems like it works really well too.
0up votes 0
0down votes 0
Report
Maximo
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
Samsung US
Posted Feb 26, 2026
Great tv
Samsung is a great affordable product. But with the bold colors and true blacks are amazing. And if your worried if you wont be able to see the screen the brightness is amazing coming from a oled.
0up votes 0
0down votes 0
Report
Ghost
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
Samsung US
Posted Feb 25, 2026
KC Washington III
Love the tv haven't had any issue clear picture. Love it.
0up votes 0
0down votes 0
Report
WalterG
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
Samsung US
Posted Feb 25, 2026
Good quality screen
I like the colors, and the game mode, and the brightness is good
0up votes 0
0down votes 0
Report
sbae
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
Samsung US
Posted Feb 25, 2026
Overall pretty satisfied
The TV is very bright with wonderful colors. My old tv was very hard to recognize things in dark scenes, now its way better than before. The remote is responsive and netflix app launches very quick. When I turn on Playstation 5 the tv launches together, which is pretty convenient for me. I like the thin sleek design.
0up votes 0
0down votes 0
Report
Vince
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
Samsung US
Posted Feb 25, 2026
S90F OLED
Have had a few lesser expensive qleds and upgraded to OLED and its the best. Brightness is better than I anticipated even with quite a bit of sun in the room. The contrast especially for gaming is unreal. Smoothness and color accuracy are noticeably better than my 2023 qled. Surprisingly even the speakers for a flat screen impressed me with the audio quality. Ill still ...
Read full review
0up votes 0
0down votes 0
Report
The Rafcave
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
Samsung US
Posted Feb 25, 2026
This QD-OLED Is King!
Absolutely amazing picture quality! Thw colors are rich, the black levels are so deep! The interface Is nice and the remote works well. Set up was so easy. And Gaming Is Incredible! I have found my new favorite TV!
0up votes 0
0down votes 0
Report
Brooke
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
Samsung US
Posted Feb 24, 2026
Exceeded expectations!
Expectation exceeded with this TV. Still trying to figure out all of its many features but couldn’t be happier with both day and evening viewing.
0up votes 0
0down votes 0
Report
GottaLoveSamsung
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
Samsung US
Posted Feb 24, 2026
Banging OLED
This is by far the best TV I've ever owned. Coming from a non-OLED Sony, this is just miles ahead. Not in software, I think Sony has the best software for TVs, but picture quality, brightness, smoothness, everything is just spectacular. For my first Samsung TV, this did not disappoint...but impressed!
0up votes 0
0down votes 0
Report
Djmorales17
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
Samsung US
Posted Feb 24, 2026
Excellent choice
Got this tv for primary gaming purposes with ps5 pro. Way better than my 2020 qled TV. More brighter and colorful. Sound is better and tv is thinner.
0up votes 0
0down votes 0
Report
rr701625
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
Samsung US
Posted Feb 24, 2026
Love everything about the S90f!!!!
I love everything about my new s09f! The colors and brightness are amazing! The motion on shows, movies, and especially on PS5 are too of the line!
0up votes 0
0down votes 0
Report
Ssaqib
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
Samsung US
Posted Feb 24, 2026
Outstanding Picture Quality and Smooth Performance
I’ve owned several high-end TVs over the years, and this 83” S90F genuinely impressed me right out of the box. The OLED panel delivers incredibly deep blacks and vibrant colors without looking oversaturated. Dark scenes in movies finally look the way they’re supposed to — no blooming, no washed-out grays, just clean contrast and detail.
Brightness is stronger than I ex...
Brightness is stronger than I ex...
Read full review
0up votes 0
0down votes 0
Report
Chop
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
Samsung US
Posted Feb 23, 2026
It will be hard to watch anything else now.
I was surprised at just how vivid the images are on this display. Sure you see them in the store with the perfect setup, but is it like that when you come home? Yes.. I'm getting everything I say in the store and more.
0up votes 0
0down votes 0
Report
Railey072119
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
Samsung US
Posted Feb 23, 2026
Great picture
I love it!!! So far everything has been great!! It loads fast the picture is amazing it was delievered fast!! I absolutely love it!!
0up votes 0
0down votes 0
Report
Maxomega
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
Samsung US
Posted Feb 23, 2026
Brighter, Richer, Sharper
Samsung continues with it's amazing quality QD OLED televisions.
With a picture brighter than ever, the rich vibrant colors pop off the screen in a way that make other brands look dull and lifeless in comparison.
The Tizen Operating System continues to improve and run smoother than ever. Apps are fast and responsive and can be easily accessed and organized.
Whether you...
With a picture brighter than ever, the rich vibrant colors pop off the screen in a way that make other brands look dull and lifeless in comparison.
The Tizen Operating System continues to improve and run smoother than ever. Apps are fast and responsive and can be easily accessed and organized.
Whether you...
Read full review
0up votes 0
0down votes 0
Report
SamsungHousehold
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
Samsung US
Posted Feb 22, 2026
Beautiful picture, sound is awesome, easy to use
I love my Samsung smart tv. The picture is bright and smooth. The picture contrast is awesome, even if the sun is shining right on the screen, I can still watch my shows without problem. The sound is crisp, it doesn't have to be blasting. You can hear even the smallest details you normally miss when you watch a movie at home. It's hands down absolutely the best tv I'...
Read full review
0up votes 0
0down votes 0
Report