54% would spend more time reading a document*

More than half of Americans surveyed say they are more likely to spend time reading a business document marketing material or advertisement if it was printed in color.

69% would understand information better*

Most Americans say they would understand new ideas and information better when presented in color.

56% want a professional appearance*

Employed Americans who print in color at the office say they do so to reinforce a professionalism.

*Harris Interactive April 2011 Color Survey.