Understanding and Calculating ROI

For small business owners, ROI — or return on investment — should be your gospel. If you’re not getting a return on something, then you need to consider whether it is worth your time. Pricing, financing and continuous cash flows all factor into your ROI. These articles will help you understand and calculate ROI on a number of aspects of your business.

• Why Operating Cash Flow Is King
• How to Price a Product or Service
• Using Financial Ratios for Your Small Business
• Know Your ROI

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