Customer Reviews for Samsung S90F 55” Smart OLED 4K UHD TV (QN55S90FAFXZA)
Item # : IM1SG8860
Model # : QN55S90FAFXZA
- The Samsung S90F features a 55" OLED display, making it an excellent choice for living rooms or bedrooms where you want a premium cinematic experience without overwhelming the space
- This is a Smart OLED TV powered by Samsung’s Tizen OS, offering deep blacks, vibrant colors, and smooth performance for streaming, gaming, and everyday entertainment
Price is $1,799.99
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400 reviews
Most helpful positive review
Posted Jan 15, 2026
Blown Away.
I had this tv since the end of December of last year and it will possibly go down as the best tv I have ever owned as far as OLED goes and I have owned alot of them. But QD OLED takes movie watching, regular tv watching and gaming to a whole other level. The picture quality just blows me away to the point that I have had to go back and re-watch all my favorite movies an...
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VS
Most helpful critical review
Posted Jan 5, 2026
Display issues
The faces on real people look weird. I've tried everything I found on settings but the faces still the same. At this point I don't know what to do.
Steve1971
Reviewed at:
Samsung US
Posted Jan 15, 2026
Blown Away.
I had this tv since the end of December of last year and it will possibly go down as the best tv I have ever owned as far as OLED goes and I have owned alot of them. But QD OLED takes movie watching, regular tv watching and gaming to a whole other level. The picture quality just blows me away to the point that I have had to go back and re-watch all my favorite movies an...
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Benny boy
Reviewed at:
Samsung Canada
Posted Jan 13, 2026
Best tv
Yes the best tv I ever had , thank you Samsung tv !
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dbourbonniere
Reviewed at:
Samsung Canada
Posted Jan 10, 2026
The best TV I ever had! Perfect black, perfect definition
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JDR7
Reviewed at:
Samsung US
Posted Jan 9, 2026
Exceptional Picture w/HORRIBLE TV Stand and Remot
I reviewed third-party TV ratings, which are a great starting point; however, I feel your eyes should be the determining factor when purchasing a new TV, so I visited my local BestBuy and compared Sonys, Samsungs, and TCLs. In my opinion, the Sony Bravia 8 II has one of the best pictures on the market, but curiously, the screen sizes are only available in 55" and 65", a...
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Response from Staples :
JDR7,
Thank you for sharing your thoughts on the design on Samsung's S90F OLED - we'll be sure to pass this along to our internal teams.
While the Solar Cell Remote may appear minimal, many buttons offer multiple or long-press functions to help simplify the design without sacrificing functionality. For example:
• Settings/Number/Color: Allows you to easily access your TV's Quick Settings and input channel numbers.
• Volume rocker: Push up/down to adjust volume. Press and release quickly to mute.
• Long-press Volume button: Hold for more than 1 second to open Accessibility Shortcuts.
• RETURN button: Press to go back to the previous menu or screen. While watching TV, it takes you back to the previous channel.
These functions allow for a more streamlined experience without adding extra buttons.
Learn TV Remote is a feature designed to help users become familiar with the layout and function of each button on the Samsung remote. When enabled, pressing any button (except the Power button, which will still turn off the TV) will prompt the TV to announce the button’s name and its purpose – without affecting TV operation.
This teaching mode is especially useful for users who are visually impaired or new to Samsung remotes. To enable this feature, go to: Settings > All Settings > General & Privacy > Accessibility > Learn TV Remote. To exit, simply press the Return key twice.
If you’d like more assistance with this feature, please reach Samsung Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. LiveChat agents are also available through the ‘Support’ link on our website.
~ Samsung Specialist
January 9, 2026
Machellebeth
Reviewed at:
Samsung US
Posted Jan 8, 2026
You have cool electronics
I think it's way cool Samsung products are the best
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Tankntash
Reviewed at:
Samsung US
Posted Jan 7, 2026
Best tv I've used
Amazing tv! I upgraded from the cu7000 to this s90f and its like upgrading to a new car its way more faster colors pop and brightness is Amazing connecting my ps5 was a breeze too! The ui is modern and 4k is a game changer. Apps load fast aswell. Great tv!
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Jim N
Reviewed at:
Samsung US
Posted Jan 6, 2026
Display and resolution
I purchased a 77” tv model FAFXZA 4K OLED. I am not getting the same resolution at home as compared to what I saw in the store.Tried adjusting the brightness and contrast but didn’t observe much change. I do have Dish network box hooked up to the tv. I looked for ways to download Dish network app so that I could compare output from the Dish box with streaming but the op...
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Response from Staples :
Jim N,
Thank you for sharing your thoughts on your Samsung S90F TV’s image quality. Your TV is designed to upscale content to the best possible quality based on the resolution of the source. In general, the closer your content is to native 4K, the sharper and more detailed it will appear on screen.
Here are some tips to help improve picture clarity and overall upscaling performance:
1. Use HDMI cables for the best high-definition signal.
2. If you’re using an analog cable or satellite box, consider upgrading to a digital box for better signal quality.
3. Change the output resolution of connected devices (like a cable box, streaming device, or IPTV box) to UHD or HD, if supported.
4. Go to Settings > All Settings > Picture > Expert Settings to fine-tune options like Sharpness, Brightness, Contrast, and Color.
5. Select a Picture Mode that fits your environment: Settings > All Settings > Picture > Picture Mode – try Dynamic, Movie, or Filmmaker Mode.
6. Explore Picture Clarity Settings under Expert Settings for added detail enhancement. Use Auto or Custom to adjust Judder Reduction, LED Clear Motion, and Noise Reduction.
7. Enable AI Mode, which automatically analyzes the content and your environment to deliver optimized picture and sound. Go to: Settings > All Settings > Advanced Features > AI Mode Settings
8. Ensure your TV is running the latest firmware to benefit from performance improvements and the latest enhancements: Settings > Support > Software Update > Update Now
If you’d like personalized help fine-tuning these settings, please reach out to Samsung Support at 1-800-SAMSUNG, 8AM – 12AM EST, 7 days a week. LiveChat is also available via the ‘Support’ link on our website.
~ Samsung Specialist
January 6, 2026
tvsung
Reviewed at:
Samsung US
Posted Jan 5, 2026
Like the TV
I like the Tv. After a month the mother board had to be replaced. I had no problems with Samsung.
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Jeff
Reviewed at:
Samsung US
Posted Jan 5, 2026
Really is a site to behold now
Was not impressed until I stumbled on the fact that my cable box had an issue after a month... possibly just needed an update. It's a whole new ballgame now. Even standard broadcast is amazing, totally different.
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Paul
Reviewed at:
Samsung US
Posted Jan 5, 2026
Great image quality. OK software
Great image quality. Console gaming is great on it. Streaming is as good as the quality of the streaming service.
Samsung's software is a mess and the minimalist tv control is too limiting. It takes way too much effort to change between inputs - with my replaced tv it was just a single button on the remote. TV sometimes refuses to turn off. Sports are difficult to wat...
Samsung's software is a mess and the minimalist tv control is too limiting. It takes way too much effort to change between inputs - with my replaced tv it was just a single button on the remote. TV sometimes refuses to turn off. Sports are difficult to wat...
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Response from Staples :
Paul,
Thanks for your review. While the Solar Cell Remote may appear minimal, many buttons offer multiple or long-press functions to help simplify the design without sacrificing functionality. For example:
• Settings/Number/Color: Allows you to easily access your TV's Quick Settings and input channel numbers.
• Volume rocker: Push up/down to adjust volume. Press and release quickly to mute.
• Long-press Volume button: Hold for more than 1 second to open Accessibility Shortcuts.
• RETURN button: Press to go back to the previous menu or screen. While watching TV, it takes you back to the previous channel.
These functions allow for a more streamlined experience without adding extra buttons.
Learn TV Remote is a feature designed to help users become familiar with the layout and function of each button on the Samsung remote. When enabled, pressing any button (except the Power button, which will still turn off the TV) will prompt the TV to announce the button’s name and its purpose – without affecting TV operation.
This teaching mode is especially useful for users who are new to Samsung remotes. To enable this feature, go to: Settings > All Settings > General & Privacy > Accessibility > Learn TV Remote. To exit, simply press the Return key twice.
If the picture appears blurry or unnatural during high-speed scenes, there are several settings you can adjust to improve motion clarity.
Picture Clarity Settings: While originally intended for motion handling, these can also impact overall clarity
• Off: Disables motion enhancements
• Auto: Automatically adjusts based on content
• Custom: Lets you fine-tune:
o Judder Reduction – Helps smooth out uneven motion
o LED Clear Motion – Boosts sharpness in fast-moving content
o Noise Reduction – Reduces distortion and enhances detail in lower-resolution sources
Core Picture Settings
• Brightness – Controls overall screen brightness
• Contrast – Enhances the difference between bright and dark areas
• Sharpness – Adjusts edge definition; closer to 20 increases detail
• Color – Enhances depth and intensity of colors
You may also want to enable AI Mode, which automatically adapts picture settings based on your content, room lighting, and usage patterns. Go to: Settings > All Settings > Advanced Features > AI Mode Settings
And don’t forget to check for the latest firmware, which may improve performance: Settings > Support > Software Update > Update Now
Lastly, please check to see if Daily Board is enabled. Daily Board uses motion or voice to show useful info like weather and connected device status when the TV is off. To disable Daily Board, press the 123/Quick Settings button on your remote, go to Settings > All Settings > Advanced Features > Daily Board, then switch off any enabled options.
If you’d like more assistance, please reach Samsung Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. LiveChat agents are also available through the ‘Support’ link on our website.
~ Samsung Specialist
January 6, 2026
Maxie
Reviewed at:
Samsung US
Posted Jan 5, 2026
Love this tv!
Love this tv! I bought it for my husband for Christmas and he was so pleased! He said he feels like he got a new pair of eyeglasses! It was easy to set up and connect to our cable and Internet.
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New technology
Reviewed at:
Samsung US
Posted Jan 5, 2026
Great features
The TV over all was fantastic. I can't believe all the new innovations over the model from 2020. that i have. I like the new channels selector and the new chanels "over the air" i wasn't aware that they are available on TV.
Huge color an over all video.
Huge color an over all video.
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Joao
Reviewed at:
Samsung US
Posted Jan 5, 2026
Display issues
The faces on real people look weird. I've tried everything I found on settings but the faces still the same. At this point I don't know what to do.
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Response from Staples :
Joao,
We appreciate your input on the picture quality of Samsung’s S90F TV. If the image isn’t meeting your expectations, there are several adjustments you can make to improve your viewing experience.
First, please ensure your TV is running the latest firmware, as updates may include important picture quality enhancements. Go to: Home > Left directional button > Settings > Support > Software Update > Update Now
Then, select a Picture Mode that best fits your environment: Home > Home > left directional key > Settings > All Settings > Picture > Picture Mode
1. Standard – Default mode for general viewing
2. Dynamic – Brighter and clearer in well-lit rooms
3. Eco – Optimized for energy saving
4. Movie – Best for watching in dark environments
5. Filmmaker Mode – Preserves content exactly as intended by creators
You can also enhance your experience by enabling AI Mode, which automatically adjusts picture and sound based on your surroundings and usage patterns: Settings > All Settings > Advanced Features > AI Mode Settings > AI Mode
If these adjustments don’t improve your picture quality, feel free to contact Samsung Customer Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. You can also LiveChat with an agent or find helpful guides by visiting the ‘Support’ section of our website.
~ Samsung Specialist
January 5, 2026
Jenny
Reviewed at:
Samsung US
Posted Jan 5, 2026
Stopped working
Stopped working. No picture. Power going but black screen. So sad. Happened on New Year's eve.
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Response from Staples :
Jenny,
It’s unfortunate to hear about your experience with Samsung’s S90F TV. We’re committed to delivering quality, value, and the best possible product experience. This TV is backed by a 1-year limited manufacturer’s warranty, which includes authorized repair for eligible defects when purchased brand-new from an authorized retailer. To review full warranty terms, you can enter your model number here: https://www.samsung.com/us/support/warranty/
We’d appreciate the opportunity to assist further. Please contact Samsung Customer Support at 1-800-SAMSUNG (8AM – 12AM EST, 7 days a week), or connect with a LiveChat agent by clicking the ‘Support’ link on our website.
~ Samsung Specialist
January 5, 2026
JEnewyork
Reviewed at:
Samsung US
Posted Jan 5, 2026
Great TV, good Smart TV
This TV has a great picture and nice footprint and is over all a great TV. I did specifically go with Samsung because I'm in the Samsung ecosystem and it had Alexa which I also use. Those features are not perfect. My biggest complaint is that you cannot change the activation name of the Alexa so I either have change the name of the Alexa in the room (which we already ha...
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Ken403
Reviewed at:
Samsung US
Posted Jan 5, 2026
Disappointed
After less than two weeks my remote no longer controls my tv. The tv is frozen on a Samsung plus channel. I can’t turn the tv on or off. Can’t control any channels or change any inputs. I have three other Samsung tv’s and am very disappointed with this set.
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Response from Staples :
Ken403,
We appreciate your feedback regarding remote performance. If your TV is responding slowly or inconsistently to the remote, try the following steps:
1. Re-pair the remote – Stand within 1 foot of your TV and press Return and Play/Pause simultaneously for at least 5 seconds. A message should appear confirming it's connected.
2. Check the battery level – Go to: Home > left directional key > Settings > All Settings > General & Privacy > Remote Control
3. Ensure proper charging – SolarCell Remotes can charge using:
o Room light or direct sunlight (solar panel should face light source)
o USB-C cable (preferably Samsung-branded)
4. Update your TV’s firmware – Go to: Settings > Support > Software Update > Update Now
5. Run Device Care to clear memory and close background apps that may slow performance: Settings > Support > Device Care > Start Device Care
If these steps don’t resolve the issue, please contact Samsung Support at 1-800-SAMSUNG, 8AM – 12AM EST, 7 days a week. LiveChat is also available through the ‘Support’ link on our website.
~ Samsung Specialist
January 5, 2026
PiCo
Reviewed at:
Samsung US
Posted Jan 5, 2026
Pleasantly surprised
I read many reviews prior to purchasing and listened to some of the gripes about the processor jitter. I did notice the jitter before doing the color setup through the smart things app. I tried seemingly forever to try fine tuning things on my own and just couldn't get the contrast, color, or jitter to get better or what i knew the panel was capable of. Once i did the a...
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Mike Mo.
Reviewed at:
Samsung Canada
Posted Jan 1, 2026
Clear and sharp
We have had this t v for about a month. Fantastic picture and very sharp! GREAT T.V!
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Branch3z
This reviewer received a free product or coupon in exchange for an unbiased review of the product
Reviewed at:
Samsung US
Posted Jan 1, 2026
Strong Hardware, Missed the Premium Mark
The OLED panel quality itself is excellent — contrast, brightness, and image clarity are exactly what you would expect at this level. From a pure hardware standpoint, the TV performs very well.
Where the experience fell short was everything around the product. For a premium OLED, the ownership experience felt surprisingly transactional. There was little guidance, setup...
Where the experience fell short was everything around the product. For a premium OLED, the ownership experience felt surprisingly transactional. There was little guidance, setup...
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Response from Staples :
Branch3z,
We appreciate you sharing your experience. To help you get the most from your TV and remote functions, you can download the full e-Manual and more by visiting Samsung’s website then navigating to: Support > Manual & Software > TVs & Home Theater. From there, you can search for and select your S90F TV model to view or download the available guides.
The e-Manual & Remote Control Guide are also conveniently built into your TV: Settings > Support > Tips and User Guides.
For additional guidance, your TV also includes Accessibility features designed to assist with navigation and remote use.
• Learn Menu Screen provides audio guidance for on-screen menus by announcing the name and function of each item as you scroll – without making any changes. This is especially helpful for users who are visually impaired or new to Smart TV menus. Enable via: Settings > All Settings > General & Privacy > Accessibility > Learn Menu Screen. To exit, press the Return key twice.
• Learn TV Remote helps users become familiar with the layout and function of each button on the Samsung remote. Pressing a button (other than Power) will prompt the TV to announce its name and purpose, again without affecting TV operation. Enable via: Settings > All Settings > General & Privacy > Accessibility > Learn TV Remote. To exit, press the Return key twice.
If you’d like more assistance with these features, please reach Samsung Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. LiveChat agents are also available through the ‘Support’ link on our website.
~ Samsung Specialist
January 2, 2026
bshive
Reviewed at:
Samsung Canada
Posted Dec 31, 2025
Fantastic features
I bought this on black Friday. Very happy with it so far picture is really good, the sound that comes out is pretty good for a TV with no sound bar or anything. The operation of the TV is really easy to use.
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