You wouldn't wear a tuxedo to a baseball game, would you? And you wouldn't sport flip-flops on a hike up Mount Everest, right?

Likewise, certain types of signage might be better suited for particular things happening at your business, from special events to everyday occurrences. Check out this list of sign-worthy affairs practically every business runs up against, along with the sign products that would work best.

Opening day

Celebrating the grand opening of your business is certainly worthy of signage, and banners have always been an essential part of the festivities. Businesses should definitely keep the tradition alive. Printed vinyl banners combine durable materials with high-quality, colorful imaging to create attractive signage that stands out. What else would business owners want on their first day of sales?

That said, banners aren't exclusive to opening day. In fact, purchasing a double-sided banner could make sign investment much more cost-effective. After the grand opening has come and gone, business owners can flip a double-sided banner to reveal an equally vibrant display that could be used as permanent practical signage or toward a recurring promotional campaign.

In-store directions for customers

Directional signage makes the layout of a business feel familiar to visitors, patrons and employees alike. These fixtures ought to exude professionalism, offer clear information and match the decor. They should never appear temporary, but always intentional and permanent, even though they might not be.

Indoor signage made from PVC pairs sturdy base materials with outstanding image quality to deliver signage as reliable as your business. PVC signs are also an affordable solution for building up branding exhibitions at home or at trade shows to proudly share your company culture with customers.

Cost-effective advertising/branding blitz

Every available surface within the four walls of a commercial business presents an untapped opportunity to communicate with customers. Small businesses, in particular, can't afford to squander their space, but loading up on freestanding or hanging signs might give shoppers a case of claustrophobia.

Instead, choose adhesive signs that hug surfaces and blend in with the rest of the interior design. Does your organization have company colors? Permanent adhesive signs can add a personal touch and a splash of pigment to desks, kiosks and checkout counters. Best of all, you never have to break out the paint cans.

Promoting an upcoming sale

Seasonal sales demand a great deal of decoration to get customers in the spirit. While part of any holiday sales strategy includes rigid outdoor signs, posters and polystyrene banners, businesses should also consider the benefits of perforated adhesive signage as a tool for livening up marketing even further.

Not only are they easier to install and tear down than a storefront display, but business owners can use their windows to advertise to people on the street without depriving in-store shoppers of sunlight.

When businesses are selective about the sign products they use and how they use them, they save money, align their branding messages and make their customers feel welcome no matter what the occasion.

To get started, contact your Print & Marketing Services Account Manager or call 1-888-333-3199 to learn more.