When it comes to freestanding fixtures, no other type of hardware can sell and transition customers quite like 2- and 4-way fixtures. They’re easy to interact with, can be stocked to sell products from multiple angles and naturally invite customers to continue browsing adjacent merchandise. If you’re looking to merchandise on the floor of your retail store, take a look at these fixture go-tos.
2- and 4-way fixtures come in many shapes and sizes. They can be wood or metal garment racks with slanted or straight arms, sleek slatwall units or small-scale gondola merchandisers.
2- and 4-way fixtures are unique because they can fully showcase and sell products on multiple sides of the same fixture simultaneously. They can sell to two or four shoppers at the same time, while inviting each customer to continue around the display and browse the additional merchandise.
When stocking your 2- or 4-way fixtures, keep these three display best practices in mind:
1. Don’t overstock or overcrowd the display area.
2. Stock these fixtures with associated items to encourage bundled purchasing.
Leave enough room around these displays so customers can easily remove items and interact with them.
