You’ve got all the base fixtures you need for stocking and merchandising your products. But as a retail small business owner, you know your customers are visual shoppers and having a display case or two around your store might be a good investment. To help you make the most of them, here are a few display case tips and tricks to enhance your visual merchandising strategy.
Retail businesses use a variety of display cases. Some of the more common forms are corner fillers, floor towers, wall displays and countertops. They can be made of wood, metal or glass with either open shelving areas or closed-in glass displays. If you want customers to easily touch and interact with your products, you should invest in open display cases. Open display cases are most often seen in the form of shelving units.
Properly arranging products within a display case is important for two reasons: visual aesthetic and ease of interaction. Display fixtures are meant to sell items through visual appeal — if your products don’t look good in the display, you’re in trouble. You also want to make sure customers can interact with displayed products. Space products evenly with enough room around them so customers can remove items they want to purchase. Even if you’re using a locked display case, proper spacing between items will help your products breath.
Proper spacing can also help you maintain product visibility from every line of sight. Placing smaller items in the front of your display and larger items toward the back will also help ensure full visibility.
Lighting your display case is an easy way to enhance visual appeal. If your retail store’s ceiling lighting isn’t adequate, consider purchasing attachable lighting fixtures to mount inside your display case to highlight merchandise.
Your register countertop can also be used as a display area in your retail store. Expensive items like jewelry or electronics are best suited for displaying in this space since an employee manning the register can keep an eye on them at all times. One thing to consider: You don’t want your register area clogged with browsers while you’re ringing up customers, so use this area to display just a few specialty items.
