Read Rick's bio.
Skip to main content
Skip to footer
Getting good PR out of a bad situation
Q: Our company is very visible to the public in terms of our large construction vehicles. It's good for recognition but every bad traffic incident is blamed on our company whether our guys are at fault or not. Any suggestions for good PR and keeping our guys good drivers?
A: With every positive, there is a negative. Unfortunately, it is something that you are going to have to live with. However, what you want to be able to do is to let the world know that you are concerned about safety and the driving records of your drivers. That's why it's important to have messages on your trucks that recognize safe drivers and encourage positive feedback. It's a problem that does exist but if we can control the spin, it will work to our benefit.
Some issues discussed in the expert forum are complex and continually changing.We recommend you consult a professional advisor about your specific circumstances, needs, and applicable laws. More details.